Article Ideas for Promoting Your Gourmet Gift Basket Business

Introduction

The world of online marketing is becoming increasingly complicated and sophisticated.  For someone just starting a home-based (or store front) gourmet shop or gift basket business, marketing online can seem downright intimidating!  We have operated our website, epicureanfoods.com since 1998 and there is no doubt that what is required to be at the top of the search engines today is much, much more involved than it was back in 2000!  Literally, the world of SEO (Search Engine Optimization) is changing so quickly that probably no one is completely "up-to-speed" on everything about it!

You Need To Promote Your Gourmet Gift Basket Website To Get Traffic & Sales!

That should not get you down, however.  If you have started your gourmet shop, gift shop or gift basket business and you're serious about building it up to a level that you're doing more than making a few gift baskets for your family and friends, this article is worth reading.  Once you have built your website, you will need to promote it.  (In real life, there is no "Field of Dreams", where "If you build it, they will come"!).  You need to advertise and promote your site.  One of the best ways for you to advertise your new online gourmet gift basket company is to write articles about themes relevant to your business.  Write about the things that you are most passionate about, as it is there that you will likely have the most interest (and pertinent!) things to say.  Post them in your blog (if you have one) or directly on your site.  It won't happen overnight, but you may be pleased with the increased exposure your gourmet shop ofr gift basket business starts to get!

Please take a moment to read Kelly McCausey's article.  We think that it's a great introduction into how your can start promoting your gourmet gift basket buiness online for free!

By Kelly McCausey

Article marking is hot. Internet marketing is huge. It used to be that you had to have a website; and then you had to work hard on search engine optimization. Those two requirements are still vitally important - yet alone, they are not enough.

You most definitely can use articles to promote your gift baskets.  One word of caution, articles need to be informative, not a sales pitch.  Typically at the bottom of the article you have a brief byline such as "Jane Doe is a WAHM who lives in Anytown, US. She is the owner of giftbaskets.com."  If appropriate, you can also include a link within the article as a reference; just be careful not to over do it on advertising.

Here are some possible gift basket article topics to get you started:

Gift giving for the - single mom, new mom, sports fanatic, recent graduate or special man.

Don't focus on the actual gift basket, but rather items that particular market would like - e.g. mom needs to be pampered, popcorn and a universal remote, a pen set and planner, tickets to a movie and favorite cologne.

Or write about gift giving for the over worked, over booked giver. Focus on convenience. You want to present yourself as an expert in gift giving - not in the actual gift baskets.

Don't overlook the simple fact that articles can increase your bottom line.  Whether you use your content for blogs, your own website, newsletters, or you choose to submit them to content banks people are thirsty for knowledge and want your information available at their fingertips.  Now start writing!

About the author:

Kelly McCausey is the host of Work at Home Moms Talk Radio and co-author of Easy Article Marketing.  Her website is http://www.easyarticlemarketing.com. Learn how to promote your business and make more sales through articles.

Phyllis and Greg Sprout began their company, epicureanfoods.com, in July 1993.  They specialize in supplying hard-to-find gourmet foods and gift basket supplies to gourmet shops, gift shops and gift basket companies across North America. 

They have helped the founders of literally thousands of gift, gourmet food and gift basket companies start and grow their businesses.  Many of these companies remain excellent customers of epicureanfoods.com today.  They can be reached at phyllisandgreg@epicureanfoods.com.